Market Research Practical Handbook

Author: Xie Bangchang
Publisher:
Publish Date: 2002-01-01
Features: In the fast-changing information society, accurately grasping effective information can give you a winning edge. Market research is the best tool to help businesses achieve their goals quickly, understanding where customers are and what they need. This book not only provides a detailed analysis of this primary task of business operations, including market supply structure analysis, market demand forecasting, market segmentation, product positioning, and consumer behavior analysis, but also explains sampling methods and questionnaire design in brief steps. It is a practical operational manual for current distribution managers, as well as an indispensable excellent reference book for universities, colleges, and consulting firms.