The Dilemmas and Countermeasures of Small and Medium-sized Enterprises

Author: Donald Baselt (USA)
Publisher:
Publish Date: 2003-02-22
Features: This book addresses nine typical and representative problems encountered in the management and operation of small and medium-sized enterprises. Through letters written by 55 renowned American entrepreneurs and management experts, it provides a comprehensive analysis and elaboration on these nine issues, offering specific solutions and recommendations. The book highlights key problems and presents practical solutions, effectively integrating management theory with typical case studies. This serves as excellent guidance and a model for small and medium-sized enterprises in China to overcome difficulties and establish a strong position in the market.