Event Economy - Operation, Management, Models

Author: Shi Changkui / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: This book systematically and comprehensively organizes and summarizes the types of exhibition and convention economy, their operation and management models, as well as the development status of exhibition and convention economies in major exhibition powers and cities worldwide. It conducts exploratory research on the development of exhibition and convention economies in Beijing, Shanghai, and Guangzhou. Additionally, it is supplemented with a wealth of reference materials, enhancing the book's informational content and readability. This is a comprehensive work on the exhibition and convention economy. The data is detailed, the content is rich and thorough. With this book in hand, you can gain an overview of the entire exhibition and convention economy. It is suitable for professionals in the exhibition and convention economy, exhibition industry practitioners, government officials, business managers, students, and individuals interested in the exhibition and convention industry.