Retail Strategy Management Winning

Author: Dong Jingmin
Publisher:
Publish Date: 2001-07-01
Features: This book primarily introduces various management practices in the daily operations of retail enterprises, including: basic knowledge of setting up retail stores, finding good locations, image management for retail enterprises, product management for retail enterprises, product sales and information management, customer service and value management, employee management strategies, and the development path of retail enterprises.
The book is based on the latest research findings in the domestic and international retail fields, combined with practical cases from more than ten renowned retail enterprises. It analyzes the key factors for success in retail management, offering strong inspirational and reference value.
This book is suitable for retail industry professionals, especially those in management positions, as well as serving as a training textbook for employees. It is also an excellent reference for students and faculty in higher education institutions majoring in related fields.