Practical Management of Small and Medium-sized Enterprises and Cases

Author: Cheng Dong et al.
Publisher:
Publish Date: 2003-12-01
Features: This book is organized and compiled by the elite team from the School of Business Administration of Renmin University of China. The content directly targets the core of management, aiming to provide practical and actionable solutions for managers of small and medium-sized enterprises. In terms of writing methodology, it integrates practical knowledge with case studies, including both successful and unsuccessful examples, enabling readers to learn from experience or take lessons. In terms of content selection, it incorporates the essence of core MBA courses and focuses on the most pressing issues of small and medium-sized enterprise managers, making it highly targeted and realistic. It is an essential reference tool for managers of small and medium-sized enterprises.