Marketing Management (Kotler, New Millennium Edition, 10th Edition)

Author: [USA] Philip Kotler
Publisher: China Renmin University Press
Publishing Time:
Features: Dr. Philip Kotler's Marketing Management is hailed as the "Bible of Marketing Science." It is conceptually precise, logically structured, rigorously reasoned, richly sourced, and engaging, offering high practical value. This edition by the marketing master is irreplaceably a must-read textbook for China's transition to a market economy. This book features the following:
1. Novel content. Reflects the latest achievements in global marketing academia since the 1990s and outlines the blueprint for marketing in the 21st century.
2. Strong academic rigor. Provides theoretical guidance to readers (especially educators and researchers) in both content and methodology, playing a significant role in establishing a Chinese marketing theory framework.
3. High practical value. Numerous marketing case studies and detailed descriptions of the marketing environment not only resonate with business professionals but also offer practical significance for guiding Chinese enterprises into neighboring markets, enhancing corporate image, and ultimately improving the global market share of Chinese products.
Philip Kotler, a world-renowned marketing authority, is currently a professor at the Kellogg School of Management, Northwestern University.