Book Series of Overseas Entrepreneurs - The Car War: The Race to Dominate the 21st Century

Author: Mary Ann
Publisher:
Publish Date: 1996-04-01
Features: This book tells the story of the automotive industry from the past to the present and the future, describing how the founders of the three major automotive companies—General Motors in the United States, Volkswagen in Germany, and Toyota in Japan—built their automotive empires. It also explores how the current leaders are guiding these companies into the 21st century. They have a glorious history, have experienced fierce market competition, internal power struggles within the board of directors, and significant societal changes. This book tells the story of the automotive industry from the past to the present and the future, describing how the founders of the three major automotive companies—General Motors in the United States, Volkswagen in Germany, and Toyota in Japan—built their automotive empires. It also explores how the current leaders are guiding these companies into the 21st century.