Seeking market space

Author: Ning Jun
Publisher:
Publish Date: 2002-06-01
Features: With the acceleration of the global economic integration process and China's accession to the WTO, competition among enterprises will become increasingly fierce. In the face of a complex and ever-changing global environment, companies must possess a large number of highly skilled applied talents who understand technology, are skilled in management, excel in business operations, and master marketing techniques. This book is highly practical and operational, offering significant reference value for senior managers to learn and master business strategies. Based on the theoretical foundation of business strategy, supported by case studies of typical examples, and presented from a fresh perspective, the book proposes strategies, tactics, methods, and techniques to seek market space and gain competitive advantages.