Small Business Startup and Management

Author: Wang Qi, Zhang Tao, Huang Suling (editors)
Publisher:
Publish Date: 2000-05-01
Features: This book is divided into eight chapters, covering topics such as the analysis of small enterprise status, the operational procedures of small enterprises, the quality analysis of small business owners, production technology management in small enterprises, business management, financial management, marketing, and development management of small enterprises. It systematically explains the procedures for starting small enterprises, basic principles and theories of management, market environment factors, as well as opportunities and threats. The book also outlines methods and procedures for business plans, production layout, quality processes, capital financing, human resource management, product development, and factory/store location selection in small enterprises. By applying modern management methods, it addresses practical issues in small enterprise management. The book emphasizes the integration of theory and practice, demonstrating strong illustrative, operational, and practical value. It can serve as a teaching reference for economics and management majors in higher education institutions, as well as a foundational reading and professional reference for economic management researchers, managers, and individuals starting small businesses.