Analysis of World-Famous Advertising Works

Author: Qi Yumin, Xu Zhimin
Publisher:
Publish Date: 2002-11-01
Features: Advertising intentions often have a certain distance from the audience. Even if the audience achieves the cognitive goals set by the advertisement, there is also a psychological perception issue. Especially for advertising professionals, in order to meet the needs of advertising creation, they must deeply understand and comprehensively grasp the underlying meanings and techniques of these outstanding works, such as the thinking process, scientific positioning, and psychological communication. This requires a serious analysis and appreciation of world-class advertising works. In the higher education of advertising, it is particularly necessary to offer courses on analyzing famous advertising works to broaden students' horizons, enhance their knowledge base, improve their creative thinking skills, and elevate their advertising production standards.