Discover the Profit Zone (One of the 20 Books that Influence Chinese Business Professionals) (One of the 20 Books that Influence Chinese Business Professionals)

Author: Adrian J. Slywotzky
Publisher:
Publish Date: 2003-08-01
Features: Few people can dissect management strategies with such skill as Slywotzky does, organizing them into lessons that everyone can benefit from. Discovering the Profit Zone offers insightful observations and rich knowledge. The core essence of a company is to produce profit, which is the simplest description of corporate economic activities since Adam Smith. The profit zone mentioned in this book refers to the domain that brings high profits to the company—not average profits, not profits of the same period, nor short-term profits. Within the profit zone, sustained and high profits will bring immense value to the company. This book creatively introduces a set of new concepts, uncovering the mysteries of corporate profitability—how and why high profits are generated. The book explores the various profit models used by innovators and delves into 12 of today's most successful companies, analyzing their profit strategies, studying their success in product and capital markets, and understanding how they develop well-considered, clear, and rational corporate designs. These designs help them clearly identify the location of the profit zone and quickly adjust specific measures such as customer segmentation, value acquisition, product differentiation, and business scope determination based on the shift of the profit zone. It is precisely these experiences that have enabled the leaders of these 12 companies to...