E-commerce Basics Tutorial - (Revised Second Edition)

Author: Zhang Runtong, Fan Ning, Wang Libo (editors)
Publisher:
Publish Date: 2006-08-01
Features: This book consists of 12 chapters, systematically and comprehensively introducing the overall framework and main content of e-commerce, enabling readers to gain a clear and complete understanding of e-commerce theory, technology, and applications after reading it. The book delves into the definition of e-commerce, analyzes its impact on human thinking, economic activities, work, and lifestyles, and looks ahead to its development prospects. It provides a systematic and comprehensive introduction to core technologies related to e-commerce, such as computer networks and communication technologies, e-commerce security technologies, financial electronic technologies, logistics technologies, and e-commerce standardization. It focuses on researching practical and theoretical issues of e-commerce in fields such as finance, law, government, business models, and enterprise management. It primarily addresses practical and application-related problems of e-commerce, including the environmental support for e-commerce, typical e-commerce applications, and solutions. The book emphasizes the maturity and systematic nature of relevant concepts and theories to reflect the characteristics of a textbook. At the same time, it emphasizes the advancement of research findings, striving to reflect the new development trends in e-commerce, such as introducing the characteristics and technologies of "mobile e-commerce" and proposing the concept of "next-generation e-commerce." Additionally, the book is accompanied by numerous review questions and a wealth of domestic and international case studies.