International Business Comprehensive Initial Course Tutorial

Author: Li Xiaoxuan
Publisher:
Publish Date: 2006-09-01
Features: The higher vocational and technical education is based on an employment-oriented and competency-based training model. In response to the requirements of enterprise personnel, this book breaks down the professional competencies that students should possess into three modules: International Business Professional Basic Comprehensive Quality Training, International Market Development Professional Basic Skill Training, and International Business Professional Comprehensive Skill Application Ability Training. Following these threads, it explores and innovates the basic skill training that constitutes the comprehensive competence of the International Business major, striving to develop a training system for cultivating students' professional competencies. This book is suitable for students of the International Business major in higher vocational and technical colleges or other economic and trade-related majors, and can also be used as a training textbook for international business practitioners in enterprises.