Business

Author: Griffin
Publisher:
Publish Date: 2002-01-01
Features: The 6th Edition of Business, divided into 6 parts and 21 chapters, mainly includes: an introduction to the contemporary business environment, business management, organizational members, principles of marketing, operations and information management, and financial publications, etc. This book is the best-selling textbook for students in the field of business, covering every aspect that contributes to business success. The 6th edition keeps pace with the rapid development of various aspects under the new economic system and inherits the traditional approach of the previous edition, which is easy to understand. This book focuses on the people involved in business activities and the decisions they make every day. The author has explored many new aspects, elevating the book to a higher level. At the same time, vivid examples and case studies help students better understand the course. The book features integrated e-commerce, face-to-face business interactions, materials at the end of each chapter, and a wealth of updated information.