Author: Xi Yue
Publisher:
Publish Date: 2006-10-01
Features: Where your customers are, communicate effectively to promptly close deals, and do well in follow-up work. A positive mindset leads to better performance. This book explains the details of cold outreach in plain and easy-to-understand language, with vivid and illustrative examples. The sales market hasn't cooled down, and most salespeople are still running around daily without seeing an increase in sales performance. Why? Competition between companies is fierce, and competition among salespeople is intensifying day by day. This dual competitive pressure forces salespeople to work harder to improve their skills and find more breakthrough points. How to break through? How to innovate? From colleagues? There is competition among colleagues. Attend training sessions? Training sessions are limited by time and space, and the investment often doesn't match the return. The best method is to find a good book, a practical sales-related book. The author was once a salesperson and deeply understands the urgent mood of salespeople today and the current state of the sales industry. Based on these reasons, the author decided to dedicate all their sales experience to everyone, which led to the creation of this book. It's called "cold outreach," but it's not limited to cold outreach—it covers the entire sales process in terms of content.
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