Travel Agency Management and Operation

Author: Han Yong
Publisher:
Publish Date: 2006-09-01
Features: This book is compiled based on the review of numerous domestic and international literature on travel agency management, and it pays attention to absorbing the latest research findings in the tourism academic field, demonstrating strong theoretical depth. The book particularly emphasizes the latest trends in the travel industry and innovatively introduces them into travel agency management textbooks, proposing new management models such as travel agency crisis management and travel agency strategy. Additionally, the book highlights the application of cases in classroom teaching, incorporating many representative cases to facilitate instruction and reflect its practicality. Based on the operations of basic travel services, the book is divided into 12 chapters. It can serve as a required textbook for tourism management majors in higher education institutions and also as a reference book for professionals in related industries.