Media Management

Author: Jinan University
Publisher:
Publish Date: 2000-09-01
Features: This book provides a comprehensive exploration of the basic experiences, concepts, and principles of implementing enterprise management in China's news media against the backdrop of globalization at the turn of the millennium. It can serve as a textbook for relevant courses in colleges and universities, as well as a supplementary reading for training professionals in various mass communication institutions. It is also a valuable reference for individuals from all walks of life who are interested in media management practices.