Investment income marketing

Author: Michael J. Nikit
Publisher:
Publish Date: 2006-08-01
Features: This book outlines a clear path on how to inject genuine transactional returns that customers care about into sales. The book is divided into three parts, including:
The foundation of building an ROI model – Collecting and organizing ROI data,
Building a perfect ROI model,
Integrating ROI into your sales and marketing processes.