Sino-foreign cultural exchange and pragmatic analysis

Author: Ma Dong
Publisher:
Publish Date: 2006-09-01
Features: With the deepening process of global integration, cross-cultural communication has appeared in various fields of society. Language, as a carrier of culture, plays a crucial role in expression and communication. How to use language reasonably and effectively according to cultural habits for communication is increasingly valued by people. This book starts with the definition of culture, focusing on comparing the differences between Eastern and Western cultures and their impact on cross-cultural language communication. It then introduces the current state of cross-cultural pragmatics research, as well as common cross-cultural pragmatic errors and analyzes the main reasons for these errors. The book also introduces the application of cross-cultural pragmatic principles in fields such as news communication, English teaching, translation, and subtitling. This book can serve as an introductory reading and intermediate/advanced textbook for cross-cultural pragmatics research, and also provides guidance for practical communication.