Author: None
Publisher: China Literature and Art Audiovisual Publishing House
Publishing Date: None
Features: In 2000, China was on the verge of joining the WTO and entering the global economy. The management models that had just emerged from the era of reform and opening-up would face new challenges. Modern Chinese business managers urgently needed to understand advanced management concepts both domestically and internationally, drawing on the successes and failures of Chinese and foreign enterprises. To this end, Beijing Times Voice Film and Television Development Co., Ltd. planned and China Literature and Art Audiovisual Publishing House published the "Modern Enterprise Senior Management Training Course" (VCD). It gathers the strategic insights of seasoned business consultants in Beijing's economic circles, analyzes marketing management cases from famous Chinese and foreign enterprises, enabling senior business managers to systematically study modern enterprise management courses, identify problems in corporate management and operations, explore new approaches in business strategy, human resources, marketing, and other aspects, and ultimately form a management model tailored to their own enterprises.
Modern Enterprise Senior Management Training Course Study Guide (Ultra-Luxurious)
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