Free economy Wireless world mobile commerce advantages: Wireless world mobile commerce advantages

Author: Peter G. W. Keen
Publisher:
Publish Date: 2002-02-01
Features: This book will tell you how businesses can leverage emerging mobile and wireless technologies to create greater and more profitable business opportunities for your company. With detailed case studies, insightful advice, and analysis, it identifies and outlines key areas for expanding value through mobile commerce: customer relationships, logistics supply, and knowledge mobilization or intellectual capital. By integrating mobile commerce and e-commerce (using enterprise-centric tools), you can establish a new business platform and truly realize the benefits of wireless commerce. From idea to results, this book will detail the methods for gaining a mobile commerce advantage in the age of wireless internet. The flexible application of these methods will be the key to your company's success in the future.