Training Manual for Advanced Management Personnel of Modern Enterprises (Luxury)

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Publisher: China Culture & Art Audiovisual Press
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Features: In 2000, China was on the verge of joining the WTO and entering the great tide of global economic integration. The management models that had just emerged from the era of reform and opening-up would face new challenges. Modern Chinese business managers urgently needed to understand advanced management concepts domestically and internationally, and learn from the successes and failures of enterprises in China and abroad. To this end, Beijing Times Voice Film and Television Development Co., Ltd. planned and China Culture & Art Audiovisual Press published the "Modern Enterprise Senior Management Training Course" (VCD). It collects the business strategies of seasoned corporate consultants in Beijing's economy, analyzes marketing management cases of famous domestic and foreign enterprises, enabling senior business managers to systematically study modern enterprise management courses, identify problems in enterprise management and operations, explore new ideas in corporate strategy, human resources, marketing, and other aspects, and ultimately form an enterprise management model suitable for their own businesses.