International Business English Writing

Author: Guan Chunlin
Publisher:
Publishing Date: 2006-08-01
Features: The book consists of seventeen chapters, divided into two parts. The first two-thirds of the content covers international trade correspondence, including basic knowledge of foreign trade correspondence, establishing business relationships, inquiries and replies, offers and counteroffers, promotion and continuous promotion, orders and order fulfillment, payment, shipping and insurance, complaints, claims and claims handling, agency, and common social letters. The remaining one-third focuses on internal company communications, including memoranda, business reports, meeting agendas and minutes, travel arrangements and summaries, chart information, and job application letters. Each chapter generally consists of the following sections:
1. Questions for Discussion
2. Background Information
3. Sample Letters
4. Analysis and Discussion
5. Points to Remember
6. More Useful Patterns
7. Notes and Explanations.
Each chapter is accompanied by exercises, which are divided into in-class oral exercises and after-class written exercises. The exercises are closely tied to the chapter content and come in various forms, such as translation, multiple-choice fill-in-the-blanks, cloze, letter revision, sentence completion, and writing letters based on given scenarios. Some exercises focus on consolidating writing knowledge from the chapter, while others train specific writing skills or emphasize improving comprehensive application abilities. The book features a wide range of materials, standardized language, clear organization, highlighted key points, and rich content. It provides numerous sample letters for reference, many practical sentence patterns for borrowing, and well-structured summaries to deepen learners' understanding and grasp of the principles of international business English writing.
Applicability: The book is suitable as an English writing textbook for students majoring in English, international trade and economics, international trade and economics English, and business administration. It can also serve as a business English writing manual and desk reference for foreign-related trade and economic personnel. Additionally, it is a highly practical reference book for international business professionals with a certain foundation in English and those aspiring to work in international business.