Advertising Principles and Planning

Author: Wei Chao
Publisher:
Publish Date: 2006-08-01
Features: This book is divided into two parts. The first part elaborates on the basic concepts, theories, and principles of advertising from aspects such as advertising fundamentals, advertising information, and advertising symbols. The second part discusses the essential knowledge and practical operation skills that should be mastered in advertising planning, including advertising planning fundamentals, advertising strategies, and advertising strategies.