Simple - Building Corporate Culture is So Simple

Author: Liu Hengliang
Publisher:
Publish Date: 2006-10-01
Features: Through the continuous summarization of many managers, a conclusion has finally been reached: humans need a spirit to live; a company's survival and development also require a spirit to support it. And the shaping of this spirit originates from the strong vitality of cultural management. The success experiences of numerous enterprises demonstrate that excellent corporate culture embodies the immense power to transform the seemingly ordinary into the extraordinary, serving as the winning strategy for companies to gain an advantage in market competition and secure victory. It has been proven that "Haier Culture" creates miracles, which is the best evidence for this view. When people ask how Haier has created miracles, Chairman Zhang Ruimin of Haier's Board of Directors attributes it all to the miracles of the Haier people. The unique Haier corporate culture, which has been consciously cultivated by the group over the long term, is precisely the powerful driving force that inspires all Haier employees to create miracles.