How to Win Back Customers

Author: Griffin
Publisher:
Publish Date: 2006-10-01
Features: High-value customers are the lifeblood of any company—so what should a company do when it faces the loss of such high-value customers? How to Win Back Customers will help you in the following aspects, including how to identify customers at risk of leaving, how to win back those who have already left, and how to adjust your business model to effectively prevent future customer attrition. In the real world, how can lost customers be transformed back into shining gold? This book provides numerous real-life case studies and offers a series of wise solutions, making it a true guide to customer reactivation techniques and practical strategies.