Consumer Insights: Getting Closer to Contemporary College Students

Author: Cheng Shisan
Publisher:
Publish Date: 2003-02-01
Features: A series of books on the current state and future of advertising activities in China. This book starts with globalization and understands its impact from the perspective of "the controversial combination of different life forms." Through a wealth of survey data, interview materials from the line, and real emotions recorded by college students themselves, it describes how contemporary Chinese college students, facing diverse choices under the wave of globalization, have been impacted in terms of their social values, lifestyles, thinking habits, and what characteristics they possess in the era.