Public Relations Strategies in Crisis Management

Author: Guo Huimin
Publisher:
Publish Date: 2006-09-01
Features: This book is the first to select authoritative discussions and classic cases on crisis management from over 30 international public relations experts and scholars. It comprehensively explains the theory and practice of crisis communication management, covering principles of crisis management, prevention and early warning mechanisms, crisis handling, and communication strategies. It provides significant enlightenment for in-depth research on crisis and emergency management, as well as understanding the public relations approach to crisis management. The book is suitable for undergraduate and graduate crisis management courses in universities, as well as crisis management training for social enterprises and institutions. The target readers include undergraduate and graduate students in business management, public management, marketing, and public relations advertising, as well as professionals engaged in enterprise management, marketing, public relations, and management consulting research.