Advertising operation technology

Author: Wei Zihua
Publisher:
Publish Date: 2006-09-01
Features: The book "Advertising Operation Technology" presented to readers is a teaching material compiled for relevant majors in higher vocational colleges and higher technical colleges. During the compilation of this book, the State Council issued the "Decision on Vigorously Developing Vocational Education" and subsequently held the National Vocational Education Work Conference. This conference marked a significant milestone in China's economic and social development and the advancement of vocational education. The conference proposed that vocational education should be regarded as an important foundation for economic and social development and a strategic priority in education. It further clarified the guiding principles, objectives, tasks, and policy measures for the reform and development of vocational education. The conference is a new milestone in the history of China's vocational education development. The conference provided great encouragement and motivation to the higher vocational education workers. The book is divided into ten chapters, mainly including: the constituent elements of the advertising market, the basic procedures of advertising operation, advertising strategies, advertising creativity, and advertising expression.