Enterprise Strategic Management

Author: Tan Kaoming
Publisher:
Publish Date: 2006-09-01
Features: This book is based on the enterprise strategic management system and covers aspects such as enterprise environmental analysis, enterprise marketing strategy, enterprise CI strategy, enterprise financial strategy, and enterprise human resource strategy. It introduces and absorbs some of the latest enterprise strategic management ideas and technologies from abroad while also aiming to reflect the current practices of enterprise strategic management in China. The structure is rigorous, concise, and practical, highlighting usability. In practical work, the concepts, principles, and characteristics introduced in this book provide guidance for a broad readership. In terms of content arrangement, each chapter includes sections such as "Concept Application" and "Supplementary Reading Materials," and each chapter concludes with review questions and exercises to help students quickly grasp the theoretical knowledge presented. This book is not only suitable as a teaching and training textbook for higher education institutions but can also be used for self-study and reference by managers in various industries.