International and Chinese Etiquette - (Second Edition): 21st Century Concept Textbook

Author: He Haoran
Publisher:
Publish Date: 2006-09-01
Features: China has long been renowned as the "Land of Etiquette" since ancient times, and etiquette holds a significant position in the traditional culture of the Chinese nation. After China joined the WTO, researching and introducing the etiquette customs and practices of both China and other countries have become an indispensable task in the development of Chinese society today. Understanding international etiquette not only helps us carry out exchanges, economic and trade cooperation, and friendly relations between China and other countries but also, to some extent, avoids conflicts and disputes between nations or regions. It fosters communication and mutual trust among people from different countries, promotes friendship, and enriches and develops China's etiquette culture and etiquette construction in practice. For expanding the international market and promoting China's trade exchanges with other countries, it holds direct practical significance.
As a professional textbook for business and finance majors, Chinese and Foreign Etiquette adheres to the new requirements of the new era, striving to meet the needs of educational reform and development, and has undergone comprehensive innovation in both content and form. It focuses on improving students' overall quality, strengthening their practical skills, and cultivating their comprehensive practical abilities. The book systematically and concisely elaborates on various aspects of Chinese and foreign etiquette, including clothing etiquette, body language etiquette, social interaction etiquette, communication etiquette, language etiquette, business etiquette, banquet etiquette, travel etiquette, wedding etiquette, gift-giving etiquette, and religious etiquette. It requires students to master the basic knowledge of etiquette while emphasizing the development of fundamental abilities and skills needed for professional practical work.