Management

Author: Zhao Jixin
Publisher:
Publish Date: 2006-09-01
Features: This book is one of the core course series textbooks for economics and management majors in higher education institutions. The entire book is divided into 6 parts and 18 chapters based on management functions, including the Introduction, Planning, Organizing, Leading, Controlling, and Innovation sections. In terms of overall logical arrangement, it adheres to the five key functions of management, reorganizing the system so that each part represents a major management function. Within each part, the chapters delve deeply into the function from theory to practice. In the specific chapter layout, flexible sections such as learning objectives, opening case studies, operational practices, common management pitfalls, future outlooks, extended reading materials, case analyses, and reflection questions are designed. These aim to introduce topics effortlessly, present theories rigorously, apply practices flexibly, and enhance management skills, achieving an organic integration of theoretical depth, practical application, realism, and forward-looking perspectives.