Business-to-Business Electronic Market - Buyer-Seller Relationship Perspective

Author: Wang Shan
Publisher:
Publish Date: 2006-09-01
Features: This book explores the adoption, functional selection, and impact of B2B electronic markets from the perspective of buyer relationships. From the perspective of electronic market adoption, dominant firms and powerful firms can greatly influence and accelerate the adoption of electronic markets. Based on transaction cost economics and network organization theory, this book elaborates in detail on the factors that affect firms' functional selection for electronic markets, such as transaction uncertainty, transaction frequency, and non-negotiable contract factors, among others.