Management Case Study

Author: Shao Chong
Publisher:
Publish Date: 2006-09-01
Features: This book is a case-based textbook that can be used independently in teaching or combined with other management textbooks. The 26 cases included in the book are all set in Chinese domestic enterprises and are original cases written by the author based on personal experience and actual investigations. The cases are organized around management functions to facilitate the explanation and illustration of basic management concepts and principles. By analyzing the cases, students can deepen their understanding of businesses and improve their ability to observe, analyze, and solve practical management problems. Whether you are an undergraduate in business administration, an MBA student, or a corporate manager, you can benefit from the analysis of the cases in this book.