Author: Qian Dongwei
Publisher:
Publish Date: 2006-07-01
Features: This book combines the practical aspects of agricultural production and operation in China with the experience of modern agricultural management worldwide. It integrates fundamental theories from agricultural economics, business management, and agricultural product marketing to construct a modern agricultural management system. First, it demonstrates the characteristics of modern agriculture and clarifies the goals and tasks of modern agricultural management for "the three rural issues" (agriculture, rural areas, and farmers). Next, it introduces the organizational structure of modern agricultural operations, establishing the operational roles of agricultural enterprises and farmers, and connects farmers to the market through the development of agricultural industrialization. Then, it focuses on the agricultural production process as the axis, conducting market research, making operational decisions, formulating business plans, optimizing agricultural structures, creating external environmental conditions, allocating agricultural production resources, and organizing agricultural production and marketing. Finally, it calculates the costs and benefits of agricultural products, distributes and consumes agricultural output, and enters a sustainable agricultural expansion process in line with the requirements of resource-saving, eco-friendly agricultural circular economy, continuously improving the level of modern agricultural development.
Modern Agricultural Management and Operation - Democratic Management and Policy and Law Section
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