Customer Experience Branding -- The Application of the Experience Economy in Marketing

Author: Smith
Publisher:
Publish Date: 2004-06-01
Features: This book will elaborate in detail on how to gradually transform your company into such a state. First, we should examine why the customer experience has evolved from an interesting concept into a successful business model. We observe that the innovators in certain industries have tirelessly positioned customer experience as an effective approach to long-term competitive advantage and stable revenue streams for the company. We explore the concept of customer advocacy and how far it is from customer satisfaction? Why is advocacy the only correct form of loyalty?