International Management - (China Edition)

Author: Padak
Publisher:
Publish Date: 2006-08-01
Features: Explains the main contents of international business management, including international environment (macroeconomic environment, political and legal environment, cultural environment), overseas strategic planning and implementation (competitive strategy, entry modes, operations, control techniques, and knowledge management), cross-cultural / transnational management (communication, negotiation, motivation, human resources, and leadership), etc.