Enterprise trademark strategy

Author: Guo Xiushen
Publisher:
Publish Date: 2006-10-01
Features: This book is another significant work written by Guo Xiushen, a member of the Expert Committee of the China Trademark Association, for Chinese enterprises. It focuses on elaborating on eleven corporate trademark strategies: trademark design strategy, trademark positioning strategy, trademark image strategy, trademark application strategy, trademark marketing strategy, trademark advertising strategy, trademark management strategy, trademark operation strategy, trademark protection strategy, strategy for creating well-known trademarks, and trademark internationalization strategy. The book highlights practicality and operability, systematically explaining the theoretical and practical issues involved in each strategy, and organically integrating typical cases to provide comprehensive arguments. It aims to inspire readers with insights from the combination of theory and practice. The book is well-organized, thoroughly analyzed, and written in fluent language, making it highly readable and practice and operation.