100 Marketing Fables That Influence a Person's Life

Author: Chen Zhigang
Publisher:
Publish Date: 2005-08-01
Features: This is a light, popular, and systematic textbook on marketing. The book selects 100 classic fables and explores their connotations from a marketing perspective, explaining marketing principles and wisdom. The content covers various aspects such as environmental evaluation, market research, market positioning, advertising and public relations, pricing and sales, consumer behavior, and marketing selection. The book also selects 100 fables about marketing, which are rich in philosophy and wisdom, covering areas like market positioning, marketing strategies, pricing, sales, and market promotion. Through these fables, readers can easily learn marketing theories, methods, and techniques. At the same time, the editor combines the writing format, layout design, and illustrations to help readers improve their reading efficiency and create a pleasant reading atmosphere.