A story worth over a hundred million, humanistic planning

Author: Zhang Huixin
Publisher:
Publish Date: 2004-08-01
Features: Effective planning is a crucial challenge for Chinese enterprises striving to enter both domestic and international markets, as well as a high-level service offered by advertising agencies. Based on over a decade of practical experience in planning and nearly a decade of research, author Zhang Huixin proposes the concept of "human-centric planning," arguing that the high efficiency of planning stems from the integration of the subject's resources with those of the object. The author emphasizes the integration of human resources and object resources, as well as the and creative combination. In recent years, Zhang has delivered dozens of speeches across the country, sparking strong responses from the industry. In this book, the author applies the lens of human-centric planning to analyze 15 highly effective advertising case studies that emerged in the new century, offering insightful and accessible interpretations. The book clearly reveals the secrets behind these high-value, efficient strategies, comprehensively exploring the successful patterns of integrating various object resources, particularly human resources. In each case study, the author identifies the winning points worth billions in value for readers. This book holds significant practical and reference value for businesses, brands, advertising agencies, and individuals facing the market.