Four-point positioning

Author: Liu Jian Compiler
Publisher:
Publish Date: 2004-01-01
Features: Does a company have a soul? Yes! In Rob Jones's book "Big Idea," the soul of an organization is the "Big Idea." An organization cannot lack an inner spirit, inner thoughts—these can be called organizational culture. But organizational culture is a broader category, and it cannot fully explain the phenomenon where an individual in an organization is almost completely integrated with the level of the organization—although this phenomenon is rare, you cannot deny its existence. As a manager or leader, you should at least consider it a goal—a goal that is almost perfect. To better explain this goal (or phenomenon), let's tentatively call it "Unity of Man and Enterprise."