Strategic and Competitive Analysis

Author:】(Canada) Fleisher C.
Publisher:
Publish Date: 2004-07-01
Features: The authors of this book, Mr. Craig Fleisher and Ms. Barbara Bensoussan, are experts in strategic and competitive analysis. They have extensive experience in corporate consulting, research, and teaching in the fields of strategy and competitive intelligence, and both have published articles and given presentations internationally. Their collaboration has perfectly balanced the theoretical and practical aspects of this book. The content is rich, providing a detailed explanation of the techniques for business analysis, competitive data, and information analysis, including strategy, competition, customers, environment, evaluation, and some general analytical models. The first part of the book primarily discusses and explores the logic of strategic and competitive analysis, while the second part focuses on the latest developments in the field of strategic management research, related disciplines, and information that may initially seem unrelated. This book can help analysts and decision-makers draw effective conclusions based on limited data. It is a comprehensive and highly practical textbook, serving as a reference for students, researchers, and practitioners in the field of strategic management, as well as providing an effective guide for those engaged in practical strategic management work.