The Art of Modern Hotel Catering Management

Author: Zou Yimin, Huang Lüying
Publisher:
Publishing Date: 2001-12-01
Features: This book emphasizes the organic integration of theory and practice, as well as the blending of Chinese and Western management approaches. It introduces new hotel management concepts while also focusing on the fundamental operational skills suitable for modern hotels in the new context. It draws on advanced Western hotel management theories and experiences while aligning with the realities of China, proposing basic strategies for hotel management in China. It is believed that this book will provide both inspiration and assistance to hotel management personnel, as well as teachers and students in tourism schools. Starting from the characteristics and environment of hotel catering in China, the book proposes basic strategies for hotel catering and provides specific analyses and discussions on the innovation of hotel catering, the development of catering brands, the art of catering service, catering advertising planning, catering promotion strategies, themed catering planning, gourmet festivals, banquet design, and catering financial control. It is hoped that the perspectives and methods in this book will offer enlightenment and help to hotel managers in China.