Franchise Practical Handbook

Author: Xiao Bin
Publisher:
Publish Date: 2003-03-01
Features: This book is not an ABC-level reading material. In the knowledge economy era, it will open up a brand new world of wealth for you. The book is detailed in twelve chapters, with main sections including explaining "franchising," SWOT analysis of franchising, the development history and future prospects of franchising, how to be a successful franchisee, how to choose a franchise industry, selecting an excellent franchisor, establishing and maintaining franchising relationships, store location selection and opening preparation, the operation and routine management of franchisees, the supply and inventory management of franchisees, the marketing and financial management of franchisees, how to end a franchising relationship, Appendix 1: Selection of Classic Franchising Cases, Appendix 2: Compilation of Franchising Policies and Regulations, Appendix 3: Directory of Chinese Franchising Enterprises.