Play the market

Author: Shenchongzhi Shen
Publisher:
Publish Date: 2002-08-01
Features: In the intensifying market competition, companies of all sizes in China have undergone the baptism of business warfare. From price wars to service wars, from promotional battles to channel battles, the list goes on. As a brand-new marketing approach, conceptual marketing was born amidst this battlefield and quickly permeated various industries, rapidly gaining popularity in the domestic market.