Dangerous Haier

Author: Huang Jingze
Publisher:
Publish Date: 2003-02-01
Features: Breaking through resistance, speaking truth to power like the midday sun exposes the flaws of renowned brands; with heartfelt sincerity, striving to fulfill the duty of an ordinary man in revitalizing the era's economy; a fresh perspective, unveiling the mystery of the ephemeral phenomenon of Chinese enterprises. No company can guarantee that its diversification path will be wise in advance, always facing too many risks and choices. In a sense, Haier may be walking on the edge of danger. In the Chinese home appliance industry, Haier has always been renowned for its excellent after-sales service. Haier's pursuit of international development is not only a matter of Haier but also of the entire Chinese enterprise community and even all the people of China. Whether Haier can successfully complete this great third entrepreneurship is not only a matter of Haier's gains and losses, survival and death but also tied to the earnest expectations of all the people of China. From this perspective, Haier is not Haier of Haier Company, nor is it Haier of Haier people—Haier is China's Haier, and Haier is the Haier of the Chinese people.