Promote

Author: Liu Yongju
Publisher:
Publish Date: 2003-08-01
Features: The essence of marketing is to make consumers willing to buy your products and ensure they can purchase them anytime, enjoying the services you provide. To achieve this goal, it is necessary to create consumer demand and desire while ensuring adequate product distribution. The ability for consumers to buy products is a problem that sales need to solve, while the willingness to purchase is what promotion needs to accomplish. For Chinese enterprises, while they have learned many methods to achieve sales, they still lack experience in making consumers willing to buy. This book addresses the issue of how to make consumers aware of your products and willing to purchase them. Marketing has become an independent science. Chinese enterprises must integrate into the global economy by possessing advanced marketing concepts, strategies, tactics, personnel, and equipment. They need to combine Western marketing theories with the actual conditions of the Chinese market to find the best market entry point. This is precisely where Mr. Liu Yongju's expertise lies—he can provide more practical solutions for Chinese enterprises, effectively compensating for their shortcomings in marketing knowledge and skills.
"Without knowing the true face of Lu Mountain, one is surrounded by it." As a professional marketing consultant, not only should he provide fair and objective assessments for enterprises, but he should also bring the successful experiences of well-known brands. Thanks to his dual background in market (practical experience) and marketing consulting, over the years, Mr. Liu has leveraged his rich experience in the Chinese market, solid theoretical foundation, and diligent and responsible attitude to provide suitable consulting advice to many Chinese enterprises and foreign companies investing in China.
Generally, the marketing plans Mr. Liu provides to clients consist of two main parts: the strategy plan and the execution plan. These not only offer guidance on marketing direction but also provide actionable advice on marketing operations. In his consulting projects, Mr. Liu (adheres to) starting from the integrated principles of marketing, basing his analysis on the enterprise's actual marketing situation and resource conditions, with China's specific national conditions as the primary consideration. He begins with the industry's characteristics, analyzes specific problems in detail, and identifies a truly suitable marketing strategy for the enterprise, contributing his intellect to those who wish to achieve success in the Chinese market. Mr. Liu's career...