EMBA Advanced Management Methods -- Contingency Management

Author: Hou Shusen
Publisher:
Publish Date: 2003-04-01
Features: This is an era of rapid economic changes, where the operations of enterprises are full of vitality while also facing huge challenges. To meet these challenges, learning is essential. EMBA is a classroom for business managers to learn cutting-edge management knowledge provided by higher education institutions. Compared to MBA, EMBA emphasizes practicality and frontier knowledge, introducing the world's most advanced and trendy management methods to the broad business managers in China. This is the purpose of this book. The book includes four sub-books: "Integrated Management," "Reverse Management," "Contingency Management," and "Long-Term Management." It presents the newest management concepts and the most effective management methods to the readers. "Integrated Management" elaborates on how to re-recognize the core of management, optimize the allocation of corporate resources, and innovatively arrange systematic management from 16 aspects, including strategic organization, process technology, logistics market, talent capital, and information culture. The book not only proposes a series of novel and forward-looking theoretical concepts but also combines case studies for evaluation and analysis to help managers and business leaders accurately grasp the essence and characteristics of integrated management.