EMBA Cutting-edge Management Methods -- Reverse Management

Author: Hou Shusen
Publisher:
Publish Date: 2003-04-01
Features: "Contingency Management" elaborates on 9 aspects such as decision contingency, personnel contingency, capital contingency, scale contingency, technology contingency, and marketing contingency, explaining how enterprises can face rapidly changing external operating environments and increasingly fierce market competition. It demonstrates how to grasp strategic control, how to make effective decisions, how to choose the scale of operations, and how to achieve a thrilling leap in marketing. The book introduces a wealth of cutting-edge theories and opinions from experts, enabling managers to gain practical and effective contingency management knowledge.