IT Empire: Management Turmoil During Apple's Transformation

Author: (USA) Gil Amelio
Publisher:
Publish Date: 2002-01-01
Features: Facing internal and external challenges, Gil Amelio initiated a comprehensive rescue effort: restructuring the company, raising funds to address liquidity issues. Competing against Microsoft, to save the precarious Apple operating system, he negotiated with Bill Gates, attempting to reach an agreement. Acquiring other operating system companies, he engaged in a final struggle with Microsoft, vying to reclaim lost market share. After assuming the role of Apple's CEO, Gil Amelio found the company greeting him with a fallen giant and chaos, counteracting and crisis. Apple was depleting its own vitality, with financial officers spending weeks on outdated systems to complete basic data statistics. The sales managers' job was to "clog and destroy sales channels," urging retailers to purchase computers that simply couldn't be sold, just to make the monthly sales figures look better.